Digital Marketing
How we generated 540% Return and 103 phone calls for Eagle Powersports in 5 weeks!
$17,000+
In Revenue
107
Phone Calls
1,760
Clicks
About the Business: Eagle Powersports
Being an extremely local business and having all of their revenue come from the physical store the challenge was giving the team the quickest ROI as possible. Prolific You decided to go down to the Paid Media route and start with Google Ads.
The client specialises in recreational vehicles in the aftermarket spare part sales. The main goal was to show that with the quickest results that get quickest results. reach the Polaris brand vehicles users across Australian rural areas with the use of paid advertising.
What we told Eagle Powersports
Our aim is to increase the number of phone calls you get and the number of completed sales through your website.
The Problem(s)
- Brand new website with no online presence
- 1000’s of products to offer as each individual has different needs based on what part they require to ‘fix’ their vehicle
- Needed immediate results
- Limited budget towards Digital Marketing
The Prolific Solution
- Refine their search page so there was a clear flow to find the products
- Create multiple ad groups to target each model under the Polaris brand
- Create a generic ad group for data purposes to capture more broad terms that are not covered by individual product models and grow the account
What we did?
Brand Campaign
Why? Because the client leveraged traditional media such as Print and TV we decided to add a brand campaign that only was used for the Eagle Powersports brand keyword.
Not only does this make it easy for people to convert from TV ad to a lead, but also to protect competitors which may bid for the clients brand name.
Individual Ad groups
Why? As Polaris brand has multiple models, the campaign structure was based around it for simplicity and to measure accurately.
Heatmap tracking
Why? When installing heatmapping on the website, we get to see real recording and user behaviour and make changes to the website to increase conversion backed by data!
Dynamic Search Ad group
Why? To capture particular search terms that are not covered by generic ad groups. This allows us to observe and identify keywords ideas based on what people are searching for
Generic ad group
Why? To capture more broad search terms.
Remarketing Display Campaign
Why? Recapture and remind visitors of the website in the last 15 days.
The Results
Amount Invested
$1,300
Clicks
1760
Revenue
$17,000+
Phone Calls
107
Cost/Conversion
$9.40
While all that may be amazing, a big thing to take into consideration is the phone calls. The team encouraged phone calls to ensure their customers received the right part for their vehicle and take payments through their merchant facility. It would be safe to say, revenue has been much more than $17,000 over this 5 week period.
