About the Business: Eagle Powersports
Being an extremely local business and having all of their revenue come from the physical store the challenge was giving the team the quickest ROI as possible. Prolific You decided to go down to the Paid Media route and start with Google Ads.
The client specialises in recreational vehicles in the aftermarket spare part sales. The main goal was to show that with the quickest results that get quickest results. reach the Polaris brand vehicles users across Australian rural areas with the use of paid advertising.
What we told Eagle Powersports
Our aim is to increase the number of phone calls you get and the number of completed sales through your website.
The Prolific Solution
What we did?
Why? Because the client leveraged traditional media such as Print and TV we decided to add a brand campaign that only was used for the Eagle Powersports brand keyword.
Not only does this make it easy for people to convert from TV ad to a lead, but also to protect competitors which may bid for the clients brand name.
Individual Ad groups
Why? As Polaris brand has multiple models, the campaign structure was based around it for simplicity and to measure accurately.
Why? When installing heatmapping on the website, we get to see real recording and user behaviour and make changes to the website to increase conversion backed by data!
Dynamic Search Ad group
Why? To capture particular search terms that are not covered by generic ad groups. This allows us to observe and identify keywords ideas based on what people are searching for
Generic ad group
Why? To capture more broad search terms.
Remarketing Display Campaign
Why? Recapture and remind visitors of the website in the last 15 days.
While all that may be amazing, a big thing to take into consideration is the phone calls. The team encouraged phone calls to ensure their customers received the right part for their vehicle and take payments through their merchant facility. It would be safe to say, revenue has been much more than $17,000 over this 5 week period.