Creating Meta Ads can be a game-changer for your business, especially when done right. You don't need professional equipment or extensive experience to make a compelling video ad.
With a little preparation and the right approach, you can create engaging content using just your phone. Here are some essential tips to keep in mind when filming your Meta Ad.
1. Plan Your Content
Start with a Clear Message: Before you hit the record button, take some time to plan your content. What is the main message you want to convey? Keep it simple and focused.
For instance, if you’re promoting your service, create some bullet point overviews of the services key features and benefits. Creating bullet points to guide you can often be more helpful than writing a script, as they can help you speak more conversationally when recording.
Often when we read off of a script it can come across very stale or robotic. Try using bullet points to remind you of what you want to say, and this will take the pressure off having to “perform” a perfect script.
2. Lighting and Sound
Natural Light is Your Friend: Good lighting is crucial for video quality. Film during the day and take advantage of natural light. Position yourself facing a window to get even lighting on your face. Avoid having a light source directly behind you, as this can create shadows and make it difficult to see you clearly.
Clear Audio: Your audio quality is just as important as your visuals. Find a quiet place to film to minimise background noise. Speak clearly and at a consistent volume. If you have access to an external microphone, use it to enhance audio quality. If not, get closer to the phone's microphone to capture your voice more clearly.
3. Framing and Composition
Stabilise Your Camera: Shaky footage can be distracting and unprofessional. Use a tripod if you have one. If not, prop your phone on a stable surface or ask someone to hold it steady. Many phones also have built-in stabilisation features that can help smooth out minor shakes.
Rule of Thirds: This is a simple technique to make your shots more visually appealing. Imagine your screen is divided into nine equal parts by two vertical and two horizontal lines. Try to place your key elements along these lines or at their intersections. This makes for a more balanced and engaging composition.
4. Be Yourself
Authenticity Matters: One of the most engaging aspects of social media ads is authenticity. Don’t worry about being perfect; just be yourself. Smile, be enthusiastic, and let your personality shine through. This will make your ad more relatable and appealing to your audience.
Practice Makes Perfect: It’s natural to feel nervous in front of the camera, especially if you’re not used to it. Practise your script a few times until you feel more comfortable. Record a few test videos and watch them back to see what works and what doesn’t. With each take, you’ll gain more confidence.
Get your Videos Professionally Edited
Creating a Meta Ad using your phone doesn’t have to be daunting. By planning your content, ensuring good lighting and sound, framing your shots well, and being yourself, you can produce a compelling ad that resonates with your audience. Remember, authenticity is key, so relax and enjoy the process.
But more importantly, once you’ve finished filming, make sure you hand over the footage to a professional who will edit it in a concise, engaging way to capture your audience.
If you have any questions or need further assistance with your Meta Ads strategy, feel free to reach out. Request a chat with us today, and let’s create an ad that drives results for your business!
