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Marketing Insights
Marketing Insights
What is a Funnel and Why Should My Business Have One?
Sales Funnels help engage target audiences, generate leads, increase website traffic, enhance customer journeys and maximise ROI
Sarah Swindale
December 15, 2023
8 Min
Digital Marketing
CRO
Google Ads
Supercharge Your Lead Generation with Strategic Landing Pages and Funnels
Generating leads and creating effective landing pages is imperative for any successful business - and it all starts with your funnel and landing pages.
Sarah Swindale
December 12, 2023
6 Min
Website
Web Design
CRO
Google Ads vs SEO: Crafting the Perfect Balance for Your Business
Leveraging the power of both Google Ads and SEO will give you an advantage when it comes to website visibility, brand recognition and reputation building.
Sarah Swindale
December 5, 2023
8 Min
Google Ads
Paid Ads
Digital Marketing
CRO
How to optimise your Google Ads campaigns for better ROI and conversion rates
Running a successful Google Ads campaign with serious Return On Investment (ROI) comes down to how well you optimise it.
Sarah Swindale
November 29, 2023
8 Min
Google Ads
Digital Marketing
Paid Ads
The future of mobile marketing and the importance of a mobile-first user experience
By 2025, 73% of internet users will access the internet primarily through a mobile device. This means, mobile-first design is no longer optional.
Sarah Swindale
November 27, 2023
6 Min
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Landing Page Optimisation: Strategies for higher conversion rates
Landing page optimisation is key in order to keep visitors engaged and encourage them to convert into leads and customers.
Sarah Swindale
November 17, 2023
4 Min
Website
CRO
Copywriting
A beginners guide to Google Ads: The must dos, and the absolute DON'TS
No need to worry. This guide is designed specifically for beginners, walking through everything from must-dos and DON'Ts.
Sarah Swindale
November 14, 2023
4 Min
Digital Marketing
Google Ads
Automating Administrative Tasks: Boosting Efficiency with AI
With the introduction of AI, businesses are now able to automate mundane and repetitive tasks, freeing up time and resources.
Sarah Swindale
November 8, 2023
4 Min
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LinkedIn Ads: The power of B2B advertising and how to do it properly
With the ability to target specific audiences and set a budget, LinkedIn adverts can be a great way to get your message out to the right people.
Sarah Swindale
November 3, 2023
6 Min
Paid Ads
Digital Marketing
The Power of Storytelling in Content Marketing: Techniques and Examples
Storytelling is an essential part of content marketing, as it helps to create an emotional connection with the audience and make the content more memorable.
Sarah Swindale
October 27, 2023
4 Min
Copywriting
Digital Marketing
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The Basics of Budgeting for Meta Ads: How Much Should You Spend?
How to Incorporate Keywords into Your Ad Copy
Using Visuals and Multimedia to Enhance Your Landing Page
Categories
Clear
Meta Ads
Website
Email Marketing
Paid Ads
Web Design
Digital Marketing
CRO
Copywriting
Automation
Google Ads
Subscribe to our newsletter
Featured Blogs
The Basics of Budgeting for Meta Ads: How Much Should You Spend?
How to Incorporate Keywords into Your Ad Copy
Using Visuals and Multimedia to Enhance Your Landing Page
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